By: Zoe Sirivejchaphan and Spencer Luczak
Throughout history almost every country in the world has, and without consent, been invaded, conquered, or overruled by neighboring nations for reasons only the callous heart can comprehend. However, in the midst of all this turmoil and devastation, one nation has denied such an insidious trend in an effort to preserve the life and culture of Southeast Asia. This culturally rich country is known today as Thailand, “The Land of Smiles”. Known for their warmth and unity as a whole, Thai people welcome in people from all areas of the world. With this influx of tourism one might wonder where all the cash flow is headed and how this money is used to help people alleviate poverty. This particular paper will aid in sharing the general factors that make up Thailand’s economy as well as point out the cultural dynamics that influence behaviors toward the handling of money on a daily basis. Also, added insight will be given on the current progress of microcredit loans and attitudes regarding them in Thailand. While every issue and avenue cannot be addressed here, a better understanding of Thailand’s mindset concerning the value of money may be more easily obtained.
Continue reading “Thaiing” it All Together
By: Katie Jobst
Advertising in Thailand is an adventure. Thailand is a modern country rich with tradition. This unique dynamic allows for a symphony of creativity, imagination, and practices that aim to reach both the modern and traditional Thai culture through advertising. Advertising in Thailand is regulated by government agencies and is also affected by political factors. Mediums of advertising, commercial examples, Thai consumer behaviors, and their place in the advertising industry will be discussed.
Many of the industry’s leading (top grossing) advertising agencies have opened international locations in Bangkok; including Ogilvy & Mather, McCann Erickson, Dantsu, Young & Rubicam (Adage.com, 2010). Most of the firms originate from the United States, recognizing the growth opportunities and markets elsewhere, they began to open more divisional offices worldwide. Western companies and influence have dominated the advertising industry in Thailand since the 1940’s. However, Asian based agencies have also attracted global attention for their work and unique styling; including Far East DDB and Hakuhodo.
Continue reading The Culture of Advertising in Thailand