By: Katie Jobst
Advertising in Thailand is an adventure. Thailand is a modern country rich with tradition. This unique dynamic allows for a symphony of creativity, imagination, and practices that aim to reach both the modern and traditional Thai culture through advertising. Advertising in Thailand is regulated by government agencies and is also affected by political factors. Mediums of advertising, commercial examples, Thai consumer behaviors, and their place in the advertising industry will be discussed.
Many of the industry’s leading (top grossing) advertising agencies have opened international locations in Bangkok; including Ogilvy & Mather, McCann Erickson, Dantsu, Young & Rubicam (Adage.com, 2010). Most of the firms originate from the United States, recognizing the growth opportunities and markets elsewhere, they began to open more divisional offices worldwide. Western companies and influence have dominated the advertising industry in Thailand since the 1940’s. However, Asian based agencies have also attracted global attention for their work and unique styling; including Far East DDB and Hakuhodo.